Channel 4 Case Study-areeno

A.) Operating Model 

Was publicly owned but is now owned by itself. when it first began transmission it was mostly commercially self funded but ultimately still self-funded.

Very strict and complex agreements between programme-makers and (or) broadcasters and external companies that want to include or refer to commercial products or services during a programme or movie in return for money or another way that would profit the companies, these are given the term ‘product placement(s)’. These kind of deals used to be prohibited but now they are permissible but as i said are permitted to very long and complex requirements, restrictions etc. any and all product placement deals which have been done or are being planned have to be discussed before hand with the programme lawyer and with any relevant contacts i.e. Partnership teams (in this case associated with channel 4).

Unlike other corporations like the BBC, Channel 4 receives no public funding but is funded by itself mainly via its own commercial shenanigans. most of their income is made from advertising revenue. but there are also other ways that they make money but again the main way is advertisements.


B.) Product Types

A examples some categories include comedy, drama, entertainment, factual (documentaries) etc. they also include categories for people that may be have issues with sight (audio described).

A few British Stars that found fame include:

  • Patrick Stewart
  • Benedict Cumberbatch
  • Andrew Lincoln
  • Emma Watson
  • Judi Dench
  • Ronnie Corbett


Some locations used by various programmes that are shown by Channel 4 include Chester (Liverpool), and central London in the Paternoster Chop House Restaurant.

C.) Modes Of Delivery

When Channel 4 first started in 1985 and was initially broadcasted in analogue but later began being broadcasted digitally because of a few different reasons. one of which being that it is much easier to get products out to people digitally because it is easier and cheaper as well as the fact that more and more televisions became digital as well, computers also became a way of viewing tv and smart phones could allow people to view on the go as well.


D.) Programme Content

the kind of content on Channel is fairly varied. It has many programmes with many different styles including ‘First Dates’ and ‘First Breaks’ which are mainly about couples (or potentially soon to be) doing things for the first time i.e. going on a break and meeting each other for the first time. both of these shows are filmed in a similar style, that being they are both focused on these couples that are going through experiences together (whether or not they are good), and just the overall focus is these people together.

Much of the meaning and emotional factors created through the each of the various programmes are done through lighting and music (and with programmes that aren’t reality shows including costumes and props etc). For example in First Dates (I’ll referring to First Dates a lot) the whole scene has many ;lights ranging from the normal ones found inside the restaurant and fairy lights hanging on the walls to large set lights that illuminate particular subjects (like the people) and depending on what is happening with them (whether or not they are getting along particularly well or not) depends on what kind of music plays to fit the mood and affect how the audience feel.


F.) Audience Profile

Channel 4 has a large audience due to the variety of programmes they broadcast. They tend to focus on Reality, Documentary and Entertainment based programmes and attract people associated with those genres.


G.) Distribution

Channel 4 is mainly a national broadcasting station that airs all across England. Back when Channel 4 first started broadcasting, it mainly was broadcasted in analogue but as different ways of distributing content has come about (including digitally) analogue has become less and less common in favour of digitally broadcasted content.


H.) Regulatory Bodies

Channel 4 does regulate itself and has its own rules that it will follow but they still have to follow other regulatory bodies such as Ofcom and ASA (Advertising Standards Authority). Ofcom are essentially the big boss they have to keep happy or they’ll get beaten up by. They will regulate what is shown on Channel 4 and at what time (they also decide what time the watershed starts). They keep various companies in check and ensure that they aren’t doing anything they shouldn’t and or make sure that appropriate content is aired at the right and appropriate time.


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